Launch
At a function in Montfort School, Ashok Vihar, New Delhi on 6 February 2009 at 10 -11 am, the Danish Minister for Climate and Energy, Ms. Connie Hedegaard is launching a mobile phone and PC game on climate change awareness called "Copenhagen Challenge"
Mobile phone gaming is a natural choice for communicating with youth in India today on climate change awareness, which is about understanding what you can do in your own life to reduce the risk of climate change. We are only borrowing the earth from the younger generation, so I want to empower the young to make their own choices "
Connie Hedegaard
Minister of Climate and Energy, Denmark

The number of mobile phone users in India reached 347 million at the end of 2008 (according to data released by the Telecom Regulatory Authority of India). In addition, more people in India have access to mobile phones than landline telephones or PCs, which makes mobile phones an extremely powerful medium for communication in India.

The game "Copenhagen Challenge" combines a serious issue with the fun of a classic detective game. The preview of the "Copenhagen Challenge" at Montfort School, Ashok Vihar, New Delhi, is a pilot test of the game. The game is now made available at leading mobile phone operators in India, who collectively cover 70 million subscribers. One of the operators had made the game available for free for the first three months. The other operators are making it available at a reduced rate. The game is now being distributed on 10,000 free CD-ROMs to youth and science clubs in schools in India in English and Hindi.
 

Launch of Copenhagen Challenge at Montfort School, India. Danish Minister for Climate and Energy, Mrs Connie Hedegaard, in orange blouse
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